flyeco
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About
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Hi, I’m João, a passionate graphic designer with a strong foundation in visual storytelling and a commitment to solving problems and creating impactful designs. Throughout my design journey, I had the opportunity to work in creative environments and spent a significant amount of time working on projects that reflect my creativity, dedication and curiosity for design.
My design path has been shaped by a deep interest in self-directed learning and a variety of hands-on projects which allowed me to explore ideas freely. Whether it’s creating visual identities, experimenting with UI/UX design, or simply diving into new tools and techniques, I’m constantly pushing myself to turn ideas into reality.
A pivotal part of my journey was studying in the UK, where I was immersed in new cultures and perspectives that deeply influenced my approach to design. My time abroad wasn’t just about studying; it was about observing how design impacts people globally and how creativity can bridge cultural divides.
I’m excited to continue growing, taking on new challenges, and collaborating with others to bring creative visions to life. If you’d like to connect or discuss potential projects, feel free to reach out!

app design
visual identity

flyeco is an app concept aimed at empowering travelers to make more environmentally conscious decisions. The app provides users with insightful tips on how to offset the carbon footprint generated by their flights and offers comparisons of the same trip using alternative modes of transport, such as trains, buses, or carpooling. The core of the design process was to create a seamless and informative experience that encourages users to reflect on their travel choices and consider greener alternatives. The interface is intuitive and visually engaging, with a focus on delivering complex environmental data in a user-friendly format.The design journey began with extensive research into the environmental impacts of various modes of transportation. From this foundation, diverse features were brainstormed that could enhance user engagement, such as personalized recommendations based on travel history and gamified elements that reward eco-friendly choices. The goal with flyeco is not only to raise awareness but also to facilitate actionable steps toward reducing carbon footprints, making it easier for users to travel with the planet in mind.