Os'tepilha da Poncha
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Hi, I’m João, a passionate graphic designer with a strong foundation in visual storytelling and a commitment to solving problems and creating impactful designs. Throughout my design journey, I had the opportunity to work in creative environments and spent a significant amount of time working on projects that reflect my creativity, dedication and curiosity for design.
My design path has been shaped by a deep interest in self-directed learning and a variety of hands-on projects which allowed me to explore ideas freely. Whether it’s creating visual identities, experimenting with UI/UX design, or simply diving into new tools and techniques, I’m constantly pushing myself to turn ideas into reality.
A pivotal part of my journey was studying in the UK, where I was immersed in new cultures and perspectives that deeply influenced my approach to design. My time abroad wasn’t just about studying; it was about observing how design impacts people globally and how creativity can bridge cultural divides.
I’m excited to continue growing, taking on new challenges, and collaborating with others to bring creative visions to life. If you’d like to connect or discuss potential projects, feel free to reach out!
Os’tepilha da Poncha is a local bar in Machico, Madeira. The rebranding centers around the unique charm and widespread appeal of poncha, a drink celebrated not just for its taste but also for its popular health benefits. The design focuses on creating a brand that resonates with the local community, highlighting poncha’s reputation as a remedy for colds and its role in bringing people together in a relaxed, convivial atmosphere.
The visual identity is built around the vibrant yellow of poncha, symbolizing not only the drink’s refreshing qualities but also its perceived health benefits. This is balanced with a deep, dark purple that adds a sense of warmth and comfort, reflecting the bar’s welcoming environment where locals can unwind and enjoy a glass of poncha in good company.
